Comprehensive Sales Engineering Consulting

Our Sales Engineering Consulting Services empower technology companies to optimize their sales engineering (SE) teams, streamline processes, and drive revenue growth. We specialize in software companies selling enterprise and SaaS B2B products.

We create a tailored SE team structure to align technical expertise with sales goals, enhancing collaboration and scalability.  

We streamline recruitment to attract and retain skilled sales engineers with the technical and interpersonal expertise needed for IT sales success.  

We refine pre-sales and post-sales workflows to ensure a seamless customer journey, boosting efficiency and satisfaction. 

We evaluate SE team effectiveness using data-driven KPIs to drive performance improvements and align with IT industry standards. 

 We conduct gap analyses to address technical, geographical, and operational deficiencies, ensuring market-ready SE capabilities. 

We craft balanced compensation plans to attract and retain top SE talent while aligning with your financial goals.  

We assess whether unified or specialized SE teams best suit your needs, optimizing efficiency and customer experience. 

We enhance your SE technology stack with tools like CRM and demo platforms to improve efficiency and customer engagement. 

We deliver customized training and certifications to upskill SEs in technical expertise and consultative selling. 

 We map and optimize the customer journey to enhance engagement and retention in technical IT sale 

We integrate AI and analytics to enable predictive forecasting and personalized solutions for complex IT sales. 

TPFL Consulting stands apart with a unique blend of expertise:

Deep knowledge of the IT industry, including cloud computing, cybersecurity,  SaaS, and enterprise software. : Led by Tom Pflaum, with over 15 years of experience building and scaling global SE teams that generated $150M in revenue, we deliver battle-tested strategies tailored to the IT industry.

With experience operating across North America, Europe, Asia, and beyond, we provide agile, customer-centric solutions that align with your global market needs.

Tailored strategies that align with your organization’s unique goals and challenges. 

 From strategy to execution, we partner with you to build a world-class SE organization.